Digital Marketing Course in Chandigarh | Scope Of Digital Marketing In India
Digital Marketing is a growing drive in Digital Marketing India. Till 2010 various companies in India didn’t opt for digital marketing and its scope for doing business was the smallest. Companies were not willing to change their traditional systems of doing business. In this Blog, we will explain why digital marketing is important and the scope of digital marketing in India.
The impact of market strengths brought about a wind of change in marketing strategies, one of which was digital marketing. Digital marketing established to be far more efficient than the traditional systems of marketing. You can miss customers to your opponents if you don’t engage in digital marketing and have a safe online behavior. In the existing time of the market world, the digital marketing Course in Chandigarh is no more an option.
Why is digital marketing a big deal?
We are almost running to a digitized world. In India and globally, most of the companies push forward to have an online presence. This, in a way, will also produce more job openings in the field of digital marketing by 2025.
Digital marketing is an evolving field. Your digital marketing skills have been enhanced along with the improvements in technology. This will assure career growth in the field of digital marketing. Digital Marketing Course in Chandigarh Within a minimum budget, you can attain the deserved sales and income target through digital marketing. The benefit of digital marketing is that you can start your business with zero or a small cost. With no waste of money, you can have a high return on investment (ROI).
Digital marketing offers various career opportunities. If you are interested in writing then you can opt for content marketing. You can choose web analytics if you have analytical skills. The scope goes on and on.
The Scope of Digital Marketing in India
India is the largest country in the world. It is also one of the fastest increasing economies. The digital scope is very broad in India, be it in products, designing, information, content or marketing, etc. India being top in digital Marketing courses in Chandigarh.
Our Search, the population of netizens in India was only 16% during 2013. Ever since it has risen to 30% in 2014 and continues to grow 40%+ of business industries completely depend on digital marketing. In the years to follow almost 90% of business organizations will depend on digital marketing in India. When it comes to eCommerce business, India has the biggest online platform in the Coming Future. The demand for digital marketing experts will regularly be on the rise.
The Indian Express daily claims that by 2020 there will be a growing demand for digital marketers in India. This supports the fact that it is the right time to learn digital marketing in order to increase your possibilities of getting a job in digital marketing in the coming future.
Career Opportunities in Digital Marketing
The world of marketing and promotion is highly being affected by digital marketing due to its positive parts such as cost-effectiveness, flexibility, convenience, and effectiveness. Startups are more opting to go digital in order to market their brands, products, and services, etc.
Listed below are the different roles in digital marketing that end up as a career option.
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- SEO Executive
- Social Media Manager
- Search Engine Manager
- Inbound Manager
- Conversion Rate Optimizer
- Web Analytics Executive
- Email Marketer
Digital Marketing Manager
A Digital Marketing Manager manages the digital marketing team and reports. You have to combine many segments of digital marketing and make them effective. Apart from having a digital marketing training certification, you should have five or more years of experience. The pay scale of digital marketing experts ranges from 15 lakhs to 20 lakhs per annum. Antraajaal Academy is one of the Best Digital Marketing Institute in Chandigarh.
Content Marketing Manager
Content Marketing Managers have to handle blogs, articles, question/answering,commenting drip marketing campaigns, lead generation, social media, email communications, and video marketing.
Search Engine Optimization (SEO) increases the number of visitors to a website by getting a high-ranking on the search engine result pages (SERP). As an SEO executive, your role will be to do keyword research, to enhance user experience optimization, using Google webmaster tool and Google Analytics, getting pages indexed, manage duplicate content and so on.
Social Media Marketing Expert
The role of a Social Media Marketing Manager is to maintain social media marketing campaigns and other activities such as reaching the company’s target clients by developing relevant content. They have to create and manage all published contents (images, video and written).
Search Engine Marketer
Search engine marketing plays a vital role in digital marketing. It basically employs pay-per-click (PPC) also called as cost-per-click (CPC) which is the process of auctioning and ranking system in order to prioritize the order in which ads should appear. Search engine marketing is a common term to indicate marketing through search engines. Due to Google’s popularity, search engine marketing always tends to refer to marketing through Google AdWords.
Inbound Marketing Manager
The inbound marketing process attracts customers to items, products, and services through content marketing, SEO, social media, etc.. It is the most effective Digital marketing technique to do business online. Inbound marketer crafts strategies to attract clients.
Conversion Rate Optimizer
Conversion Rate Optimization (CRO) is the process to increase the percentage of visitors to your website and transform them into potential clients. CMO enables an increase in the conversion ratio during any stage of the marketing channel. A conversion rate optimizer employs different kinds of tools to achieve higher conversions.
Web Analytics Executive
Web analytics is used to analyze the performance of websites. It includes traffic analysis, business and market research, and web traffic improvement. A web analytics executive uses certain online tools and Google Analytics to analyze how traffic moves in a certain way.
As an email marketing manager, you use email communication tools to market your company’s products and also to increase brand awareness. You will be a specialist in email communications. You have to develop marketing strategies and distribution techniques in order to execute campaigns that involve engaging the customers successfully and eventually driving profit.
salary package for digital marketing
Future of Digital Marketing in India A survey by Livemint that the number of users would rise to more than 600+ million and more in the years. This gives Digital marketing opportunities.
Indian government’s policy of Digital India will no doubt buttress digital marketing strategies.
The number of startups will also great plans for increasing the popularity of digital marketing and related job opportunities in India.
Digital marketing is economical and a great way towards conversion-oriented marketing. Digital marketing tools like Google Analytics, Google Website Optimizer, Kissmetrics Google Search Console, Google Ads, Google KeepGoogle AdWords Keyword Tool, Google Place Google Translate, Google Trends, etc. enhances the scope of digital marketing in India.
Learn Digital Marketing Course in Chandigarh.
Antraajaal Academy is one of the best digital marketing training institutes in Chandigarh. Upon completion of digital marketing courses from Antraajaal Academy, you will not only have learned digital marketing and techniques but also will have the scope of getting career opportunities in digital marketing. The faculty comprises of qualified IT Professional with likely experience in the digital marketing industry. They usually have seven or more years of working experience in digital marketing. Hopefully, our digital marketing Course in Chandigarh will help you to improve your career growth.